The Goal · Derek McMahon Fitness
Every new client and every dollar collected moves this countdown. Here's exactly where we stand — and the pace it takes to finish.
Clients still to go
145 of 150
5 clients signed so far
Revenue still to go
$443,437.50
$6,562.50 collected of the $450,000 goal
What the team has to average, every week, from here to the deadline
5 clients · $6,562.50 collected · counting from Mon Oct 19, 2026
Payment plan: $3,000 annual program at $250/month — first payment collected. Lead setter: Carson · Call closer: Derek.
Sales call — watch recording
Payment plan: $3,000 annual re-enrollment at $250/month — first payment taken on the call. Call closer: Derek.
Sales call — watch recording
Payment plan: $1,000 down + $500/month toward the $5,000 annual program. Lead setter: Carson · Call setter: Carson · Call closer: Derek.
Sales call — watch recording
Payment plan: Paid in full. Lead setter: Carson · Call setter: Carson · Call closer: Derek.Paid in full
Sales call — watch recording
Payment plan: $3,000 annual program at $62.50/week — first payment collected. Call closer: Derek.
Sales call — watch recording
Earned so far: $1,268.75 total — Carson has earned $612.50 ($312.50 as lead setter: $12.50 on Allen + $50 on Sandee + $250 on Beatty; $300 as call setter: $50 on Sandee + $250 on Beatty). Derek has earned $656.25 as call closer ($25 on Allen + $25 on Leslie + $100 on Sandee + $500 on Beatty + $6.25 on Colson). Net to DMF: $5,293.75 of the $6,562.50 collected. Each sale pays out on the money collected:
As of Oct 30, 2026 · from the lead sheet
1 call in the next 7 days
Employee Wellness Discovery — Coleman, Horton & Company (team size 13)
atisdale@colemanhortoncpa.com
12 DMF discovery calls · Oct 20–30, 2026 · most recent first
Enrolled on the call at the previous $3,000 rate on a $62.50/week plan after the current $5,000 price didn't fit his budget.
Send intake form, build his program, give app access, and hold his first coaching call next week.
Went well: A workable weekly structure got him to yes and payment on the call instead of losing him on price.
Didn't go well: Budget only surfaced at the pitch, so the close depended on a one-time price exception.
Sharpen the close: Surface budget earlier (the Calendly budget question) so the offer is built to fit before the pitch.
Enrolled $5,000, paid in full on the call.
Send intake form, build his plan today, get home-gym photos; follow-up call Oct 29.
Went well: Payment taken live on the call — no gap between yes and paid.
Didn't go well: The earlier consult that day made no offer, so the close needed a second call.
Sharpen the close: When a prospect is hot on call one, make the offer on call one — a second call is a second chance to lose them.
Pitched the $3,000 annual program; decision tied to his 6 PM meeting that evening.
Send the $3,000 Stripe payment link; he pays or notifies after his meeting.
Went well: Full pitch delivered and he stayed engaged, with a concrete decision point (his 6 PM meeting).
Didn't go well: The call ended without the payment link in his hands or a hard close — he left to decide.
Objection: Needs to think it over / deciding that evening.
Setter steps: (1) Send the $3,000 payment link and confirm he got it the same day. (2) Next-morning bump referencing his 6 PM meeting — ask the outcome directly. (3) If silent 48 hours, send the free PAIDFOR app as a no-pressure touch and mark him nurture.
Enrolled: $1,000 down + $500/mo on the $5,000 program.
Onboard — Program Design form, program build, onboarding call; a third-party conversation in ~2 weeks is a retention gate.
Went well: Health stakes made the need real, and a $1,000 down payment was secured on the call instead of "think about it."
Didn't go well: A third-party conversation surfaced late — it lands in ~2 weeks and can still unwind the enrollment.
Sharpen the close: Ask "who else weighs in on this?" (an advisor, a spouse, the budget) BEFORE the pitch, so the close is built to survive it.
Declined on finances; stays in nurture.
Email him the free PAIDFOR app link.
Went well: Honest money conversation and the door stayed open — he's in nurture, not lost.
Didn't go well: Finances surfaced at the end, after a full pitch to someone who couldn't buy that day.
Objection: Money / not right now.
Setter steps: (1) Send the free PAIDFOR app link (already his next step). (2) Invite him to the free Fitness with God Saturday email series. (3) One check-in in 30 days leading with a proof story — no pitch.
Pitched $3,000 annual (pre-raise price stands for him).
Host the follow-up call Thu Oct 29, 1:00 PM MT after the outside decision he was waiting on.
Went well: The program was adapted to his injury limitations — the health objection got specifics, not pressure.
Didn't go well: His decision is gated on an outside decision he was waiting on, so the timeline isn't fully his.
Objection: Timing — waiting on an outside decision.
Setter steps: (1) After the Thu Oct 29 follow-up call, send one check-in referencing the outside decision he was waiting on. (2) Keep the adapted-plan angle for his injury limitations in every touch. (3) His pre-raise $3,000 price stands — never re-quote $5,000.
Challenge-grad enrollment call; declined paid coaching on budget.
Send him the PAIDFOR app + dumbbell links.
Went well: Challenge-grad rapport carried the call and he left with free value, no pressure.
Didn't go well: Stated budget constraints meant paid coaching was never realistic that day — qualify budget earlier with challenge grads.
Objection: Budget.
Setter steps: (1) Send the PAIDFOR app + dumbbell links. (2) Keep him active in challenge/community content. (3) Progress-based check-in in 45 days — tied to his results, not a pitch.
Deciding with his wife; she may join too.
Follow-up call Mon Oct 26, 11:30 AM MT for their decision.
Went well: His wife was part of the decision from the start — no "I need to ask my wife" stall later.
Didn't go well: "November" is a soft deferral with no date locked when the call ended.
Objection: Timing — deciding together.
Setter steps: (1) Nov 9 check-in is already scheduled — reference his wife possibly joining. (2) Before then, send one couples proof point (couples who lost 100+ lbs together). (3) Pre-raise pricing applies — don't quote the $5,000 price.
Weighing the $1,000 quarterly plan at a weekly amount she could manage.
Confirm her decision by Friday.
Went well: A real path was built — the $1,000 quarterly fit the weekly amount she could manage instead of losing her on the annual price.
Didn't go well: No decision or first payment on the call; the "by Friday" deadline needs enforcing.
Objection: Affordability / pace of payments.
Setter steps: (1) Short, direct check-in on the Friday deadline. (2) If she needs more time, offer one specific new date — never open-ended. (3) Two touches max, then move her to nurture.
Considering the $250/mo plan.
Get his decision by end of week.
Went well: The $250/month structure was presented cleanly against the annual value.
Didn't go well: An end-of-week decision with no follow-up call booked — decisions drift without a calendar anchor.
Objection: Needs time to decide.
Setter steps: (1) Bump before end of week offering a specific call time, not "let me know." (2) Send one proof story matched to his goal. (3) Then pause — a Nov 11 check-in is already scheduled.
Enrolled $3,000 annual at $250/mo.
Send onboarding form, create account, build program, first coaching call this week.
Went well: The $250/month structure matched his budget, so price never became a wall and he decided on the call.
Sharpen the close: Match the payment structure to the budget early — the annual value lands easier once the monthly number feels safe.
Re-enrolled $3,000 annual at $250/mo; first payment taken on the call.
Reactivate her account, add to current challenge, build her plan on intake-form receipt.
Went well: Past-client trust carried the close; first payment taken on the call.
Didn't go well: She had drifted away once before — retention is the real risk, not the close.
Sharpen the close: With returning clients, name what made them leave last time and build the fix into the plan on the call itself.
Weekly coaching calls — what support does next
Progress is back on track after a trip setback — weight moving again, locked into an early-morning routine, focus now on conditioning and nutrition discipline.
First week reviewed: home workout soreness, hip thruster confusion, and fatigue likely from a calorie deficit. Plan continues 3 more weeks.
Workouts consolidated into a single morning session. Tracking has lapsed and needs to restart.
MyFitnessPal corrected to 1,500 cal with 100g+ protein. On a GLP-1, goal weight 200 lb, and his first workout is live.
From the DMF leads sheet · snapshot as of Oct 30, 2026
12 calls booked · 17 warm
9 calls booked · 21 warm
Newest channel — outreach just getting started
75 total: 25 Facebook · 25 Instagram · 25 LinkedIn. Full list with profile links and Worked checkboxes lives in the DMF Goal Tracker. Top 5 per platform shown below.
Warm, reactivation sent Oct 28.
Warm, reactivation sent Oct 28.
Warm, reactivation sent Oct 28.
Warm, also contacted via Instagram.
Warm, reactivation sent Oct 28.
Warm, reactivation DM sent Oct 28.
Warm, reactivation DM sent Oct 28.
Warm, reactivation DM sent Oct 28.
Warm, in flow since Oct 24.
Warm, reactivation DM sent Oct 28.
Connection request sent Oct 29, awaiting acceptance.
Connection request sent Oct 29.
Connection request sent Oct 29.
Connection request sent Oct 29.
Connection request sent Oct 29.
Newest names added to the top of the lead sheet
Added Oct 30, 2026 · age 46 · faith-and-discipline profile, matched the busy-dad fit
Added Oct 30, 2026 · @micah.schuchardt · “Pastor, Husband, Father and Friend”
Added Oct 29, 2026 · age 36 · posts his own lifting — heavy deadlifts, gym training
Added Oct 29, 2026 · age 37 · ran his first half marathon
Added Oct 29, 2026 · dad · member of Dad Bods Worldwide
Added Oct 29, 2026 · active runner · “Bringing you to Jesus one mile at a time”
Added Oct 29, 2026 · dad of 2 · marathon and half-marathon runner
Added Oct 29, 2026 · faith-forward profile · engaged with men's faith-and-fitness content
Added Oct 29, 2026 · “Just a regular dude into fitness” — personal fitness interest
Added Oct 29, 2026 · fitness, running, jiu-jitsu · family and discipline focused
Added Oct 27, 2026 · dad · ran a New Year 5K with his son · finance professional
Added Oct 27, 2026 · completed the Cowtown Marathon · realtor